Kraft Raises Coffee Prices (Again)
March 22, 2011
After increasing the prices of their coffees only 3 months ago, Kraft has raised prices again. According to Reuters, this most recent increase drove the price of Maxwell House up 22% and follows the February increase of 10% by chief competitior Folgers, owned by J.M. Smucker. While this increase may only affect each cup of coffee by a few cent, Kraft has increased its prices by 56% since last May, and it begs the question of how much this can continue before people start to draw the line and give up that morning cup of coffee, or change brands. You can read the full Reuters article here.